Autobahn sponsored its second Festivals of Speed event at Avalon in Alpharetta, Ga., on October 8. The car shows represent an opportunity for industry suppliers and dealers to increase awareness surrounding automotive window film, paint protection film (PPF), and ceramic coatings.
Raising Awareness
“A lot of my customers have cars at these events,” says Chris DeLuca, Owner of All Pro Window Tinting in Atlanta, Ga., and Tennessee Film Solutions in Chattanooga, Tenn. “I went to raise brand awareness for my business. The people I talked to seemed genuinely interested.”
Festivals of Speed hosts its luxurious and exotic car shows throughout the Southeastern U.S.
“Whether you are a car enthusiast of muscle cars, vintage autos, or go for the luxurious and exotic brands such as McClaren, Porsche, Maserati, Bentley, Aston Martin, Lamborghini and Ferrari, the displays at Festivals of Speed are sure to put a smile on your face,” the organizer shares on its website.
Connecting Over Cars
Automotive enthusiasts can learn more about industry-wide solutions at Autobahn’s booth.
“We met some potential customers that we’re planning [projects] with in the next few months,” says Josh Fuller, Owner of Astronaut Window Workz in Canton, Ga. “I also met quite a few people in the industry who offered to help out with whatever they can.”
Fuller attended the event with his 18-year-old nephew, who’s currently learning the art of PPF and vinyl wraps. Fuller says Astronaut Window Workz will move into a new, 3,200 square-foot location in Marietta, Ga., in the future.
“I feel like the window tint side is there,” Fuller says of consumer awareness. “But some people haven’t heard of PPF.”
Fuller says these events showcase the importance of PPF. As crowds swarm $300,000 supercars, enthusiasts have peace of mind.
“The film keeps the cars from getting scratched,” he says.
The 17th Annual Festivals of Speed at the Ritz-Carlton Orlando Grande Lakes Resort will spotlight more than 200 exotic, classic, muscle, motorcycles, and luxury brands. Event sponsor Autobahn will have a booth presence, sharing how its products and services can enhance and protect automotive investments.